Try to visualize an event you’re planning. It could be a corporate brand experience, wedding or private party.
What would it be like in reality? Would it be a thrilling themed event and would those attending be happy or disappointed?
Predictability is prevalent at most events. Hence, attendance is obligatory or purely for networking.
So, what’s the guide to a thrilling themed event? Keep reading…
1. Select an engaging event theme
An event theme is the (show stopper) idea. Ideally that gives structure and character to any event.
Red Bull, the energy drink brand, is perfect at this. In 2012, it sought to set the world record for the highest parachute jump. This was in line with its bold marketing tag line: Red Bull gives you wings.
The target was to clinch the world record along with professional skydiver Felix Baumgartner. Felix broke the record to garner 3 million views. He earned accolades for one of the greatest stunts in free-fall history.
Red Bull had the budget to deliver a thrilling themed event. However, this doesn’t suggest that you break the bank to thrill. The key is to find an engaging idea around your goals. One that’ll resonate with your target (and budget).
2. Develop an event plan for a thrilling themed event
With the theme sorted, next select a suitable venue. Then, develop the event plan.
For guaranteed success, engage a credible, experienced event planner. Their work will be to oversee each detail of the production process. Their expert opinions and trusted advice will prove invaluable to your goals.
Event planning is an innate specialized skill. In reality it requires grit, a high level of organization and solid networks. If these are not your strong suits, get a professional.
Before hiring the event planner, discuss their proposed charges. Specifically, to understand their value proposition and fee structure.
3. Prepare a detailed checklist
The checklist is tailored as a quotation to capture all expected costs. Such as elements, contingencies, professional fees and taxes. It’s the event planner’s tool of trade and a guide to budgeting.
A good checklist acts as a guide to a thrilling themed event. It tracks expenditure, lead times and deadlines. In addition to contingencies (especially for critical elements) and best and worst-case scenarios.
4. Set the budget for your thrilling themed event
Ideally, the budget should come last because some line items costs can’t be estimated. It’s more orderly to collect data then, quote for approval.
The budget serves to control expenses and guard revenues. While equally forming the basis for weighing the event’s success.
To set the budget, factor in the available funding vis a vis, the quotation. Which is weighed against the expected Return on Investment (ROI). Don’t scrimp at the expense of the event theme. Also, plan for contingencies like –bad weather, extra requests or cancellations.
This guide to a thrilling themed event will help you avoid the pitfalls. For example, poor planning and budgeting.
Which are always the leading reasons for predictable, failed events.
These guiding steps are not set in a particular order. This is because priorities may vary. However, they’ve all been tried and tested and proven effective.
A thrilling (themed) event must have; an engaging theme, an event plan, a detailed checklist and the set budget with clear ROI.
Need help planning an event or decorating it? We’re here to work with you. Contact us and let us know what you need.