We design and create beautiful African themed party decorations ideal for parties and events.
This article details how we used them to decorate for a corporate brand launch.
In this particular assignment, our task was to create an understated African decor theme, with a touch of sophistication to launch a lifestyle brand.
If you’re curious to know how it turned out, read on.
African themed party decorations for corporate brand launch
In 2020, Inverroche Gin was launching in Kenya from South Africa. It has three variants: Gin Classic, Gin Amber and Gin Verdant.
Our job was to complement the robust efforts of Beysix, the branding team and HomeBoyz, the audio-visual team.
Their job was to execute the brand’s reveal. While ours was to bring the three variants to life with our African themed party decorations.
The space
The first step was to understand the event space.
In this case, the venue was a residential mansion ‘made for parties’. And in the heart of it, was the perfect living room with Gin Amber’s name on it.
In the back, was a yard that would form the perfect setting for Gin Classic.
And to the front of this inimitable mansion, was a yard though unbalanced in its positioning, a fitting spot for Gin Verdant.
Finally, there was the entrance driveway to consider. It was a convenient convergence point for all guests to share a collective experience.
This before they moved to the Gin Verdant space, which was the main event space.
The décor plan
The plan to bring these spaces to life would involve relevant, appropriate and suitably matched African themed party decorations.
Also, due to the erratic weather (rainy showers), stretch tents were installed to provide cover for the outdoor spaces.
To brighten the stretch tents, festoon lights adorned them on the edges and specifically on the inside for the Gin Verdant space.
The pictures below show how furniture and décor props were applied to the different spaces to represent the three Inverroche Gin variants.
Ultimately, setting the stage for an exhilarating experience.
The Gin Classic outdoor space
Outdoor lounge for Gin Verdant
Gin Amber indoor lounge
Gin Verdant cocktail and main event space
See the transformation with our African themed party decorations
Take a walk through the decor layout
The Gin Classic space served as the guests holding area. This is was their first convergence point and where their brand experience actually began.
The coloring on these different sets of furniture and decor props came together perfectly to deliver a warm experiential space for Inverroche Gin.
All that was missing to complete the look and feel of this amazing room was some Inverroche gin and tonic.
To understand the THRILL of this walkway of light, you’d have to walk through it.
The mood!
This video aptly captures some of the mood at the magical Inverroche Gin launch event.
Samples of our African themed party decorations
If you’re looking for African themed party decorations, here are some of the decor props you can source from us.
Sunflower wall hanging for wall decor
Boho placemats for table decor
Kiondo pouffes for picnics
Sisal rugs for floor decor
To view the complete range of our African themed party decorations, check Lucidity Artisanals Shop, our e-commerce platform.
Contact us
Clearly, African decor doesn’t need to be loud and flamboyant.
Neither does it need to be heavy on a myriad of animal prints.
You can get ideas or draw inspiration from our land’s rich colors, vegetation and especially the African sunset.
If you need African themed party decorations or an African theme for your party, call us on 0721771185 or email us: [email protected]
