You can create a fabulous event color palette for any event if you know the fundamentals.
Take, for instance, the launch of the Wizard of Oz.
This film, a musical fantasy, and the first-ever in color, opened to a thrilled audience on a fabulous Thursday in 1939.
A notable scene for any color enthusiast occurred when the lead actress moved from the drab sepia house to a world of technicolor.
This scene had a vivacity of color that was pretty unforgettable.
Plus, the considered application of coloring principles was outstanding.
If a film could have such a distinct color palette, what of an event?
How can you select the best colors for events? Read on for simple, easy tips on how to select your event theme colors.
What is an event color palette?
An event color palette is a preferred color combination for event decoration.
It’s the full range of colors available for use in a particular project.
This color palette is a mood setter, and if the selection is good, it will enhance a space’s aesthetics for comfort and enjoyment.
But to ensure you make the proper selections, here are some basics.
The basic principles of color
The three basic color levels are; primary, secondary, and tertiary. The primary colors are red, blue, and yellow.
You derive secondary colors by mixing primary colors. Tertiary colors result from mixing primary colors with secondary colors.
Once you know the basic principles, there are terminologies you use when working with colors.
- Hue: the actual color you see, like blue or red
- Chroma: the purity of color without additives like white, black, or gray
- Saturation: this is the strength or weakness of a color
- Value: is the lightness or darkness of a color
- Tone: the result of adding gray to a pure hue
- Shade: is a result of adding black to a pure hue
- Tint: what you get by adding white to a hue
Next, you’ll learn how to use these color theories to create your event color palette.
The select venue
The human eye perceives color depending on how it sees it. You’ll create your event color palette by comparing and matching them to the venue color(s). The background sets the foundation for the foreground.
Some colors appear to fade in a white background, and others are brilliant in a black background. That’s why it’s crucial to compare and contrast your event color palette at the venue.
How to decorate using your event color palette
- To create harmony
Analogous or monochromatic colors are the best for harmony.
The analogous colors appear side by side on a color wheel.
They’re workable because they don’t have much hue differentiation. Monochromatic colors, on their part, are the different shades of one color and are the simplest color schemes to create.
While creating your event color palette, ensure the colors align with the cultural preferences of your guests.
For example, when planning a Chinese-themed event, red must be the dominant color.
- To create the illusion of space
Lighter hues like creams, whites, or pale tints make a space seem expansive.
You can apply these colors to the walls and ceiling of a dark room with drapes. Darker hues create the illusion of opulence, intimacy, and a bit of roughness (rusty).
To draw sight lines to a specific focal point, use catchy colors.
- To set the mood
For instance, use a color that pops to brand the stage, signage, or dance floor.
Color in lighting is a fantastic mood-setter. For this to work, you need to figure out how to apply it to the venue.
Will it be stand-alone or complementary to other decor elements and accessories like drapes, linens, balloons, and florals? A business meeting will use light, subtle coloring along the walls.
A wedding could go for the same but a bit more daring, especially around the dance floor. A good combination of color and lighting can have a powerful effect on an event’s general mood vibe.
Some events, especially corporate ones, require you to use the official company colors unless there’s a specific theme.
In such a situation, refer to a color wheel or event floor plan app.
Both will help you test out the suitable color scheme.
Your event color palette has an important impact on your event’s success.
Always consider the emotions your color choice will evoke.
Remember, proper event coloring means happy guests. So always consult on color preferences and ensure you match and apply them appropriately.
If you’d like to plan your event color palette to create event color schemes that work, contact us.