Luxury weddings and events in Kenya are not only captivating—they’re increasingly sought-after. But the word “luxury” can mean different things to different people.
For some, luxury is all about opulence and grandeur. For others, it’s about uniqueness, individuality, or even a state of ease and freedom.
Regardless of interpretation, one thing is clear: luxury is big business.
In this article, we explore the concept of luxury and how to plan and deliver truly luxurious weddings and events in Kenya.
Planning an Event? We’re Wedding and Event Planners in Kenya Nairobi, Talk to Us
What’s luxury?: An expert’s perspective
At Lucidity Africa Events, we are committed to helping you achieve the most exquisite version of your celebration.
To unpack the evolving meaning of luxury, we turned to Maryanne Maina—a Kenyan luxury expert based in Paris. Maryanne is the founder of a global PR and lifestyle consultancy that serves elite clients across France, Nigeria, South Africa, Kenya, and the DRC. She holds an MBA in Luxury Brand Management from HEC Paris.
Oh, and she has a passion for fine timepieces—especially those by Bovet.
#1. So, what is luxury?
Luxury defies simple definitions. As Maryanne puts it:
“Luxury is ordinary to the extraordinary—and extraordinary to the ordinary.”
In essence, for those accustomed to it, luxury is a way of life. For others, it’s an aspiration.
#2. Who are the extraordinary?
We’re talking about Ultra High Net Worth Individuals (UHNWIs)—those with at least $30 million in investable assets (excluding personal assets like homes and collectibles).
According to Knight Frank’s 2020 Wealth Report:
- Kenya had 42 UHNWIs
- South Africa led Africa with 1,033
- Nigeria followed with 724
- Morocco counted 215
Globally, there are over 513,000 UHNWIs, with North America leading. Projections indicate a 27% global increase over five years—Africa included.
Where to Hire Event Furniture and Decor in Kenya Nairobi
#3. Why do UHNWIs matter for luxury events?
Understanding where wealth lives and moves is key to luxury industries. UHNWIs value meaningful family time, well-being, and exclusive, unforgettable experiences—all of which drive luxury event consumption.
There’s also a new class of consumers rising: the HENRYs (High Earners Not Rich Yet). These affluent professionals are reshaping luxury:
- They’re tech-savvy, online, and image-conscious
- They prioritize ethical and sustainable choices
- And they value experience over excess
This shift is redefining what “luxury” looks like.
#4. What defines a luxury wedding or event?
Luxury in the context of weddings and events isn’t just about how much money is spent—it’s about how the experience feels.
UHNWIs can—and often do—spend six to seven figures (USD) on events. A couture wedding dress from Elie Saab or Ralph & Russo might run $50,000. A Berluti suit? Around $5,000. A private performance by Beyoncé? That’s within reach.
But true luxury comes down to a few defining features:
Service: Flawless execution with discretion and finesse
Rarity: The exclusivity of the location or experience
Craftsmanship: Every detail, flawlessly executed
Curation: Thoughtfully woven, tailor-made or exquisite handcrafted elements
#5. Is luxury accessible?
Absolutely—but within reason.
Luxury is relative and should align with your lifestyle and disposable income.
A luxurious experience is about how something makes you feel, not just its price tag.
#6. What makes a wedding, luxurious?
A luxury wedding doesn’t have to be large. It could be an intimate 20-person affair or a grand celebration for 500.
But a few commonalities set luxury weddings apart:
- Precision and Detail: Every element, from the invitation suite to the after-party, is meticulously planned
- Craftsmanship: High-end design, floral artistry, couture fashion, and personalized menus
- Talent: A-list entertainment, celebrity planners, and world-class vendors
Some planners, like Elizabeth Aisien and Lelian Chew, have built global reputations for delivering unforgettable luxury experiences.
#7. What does a luxury wedding or event look like in Kenya—or Africa?
Kenya—and Africa are treasure troves of exclusive wedding destinations and unique experiences. Here’s why:
A. Exotic destinations
Kenya’s Tassia Lodge, Morocco’s Marrakech, South Africa’s Cape Town, Botswana’s Okavango Delta—Africa offers unrivaled beauty and seclusion.
B. Once-in-a-lifetime experiences
The devil’s pool at Victoria Falls, Zambia
From hot air balloon safaris over the Maasai Mara to Rwanda’s mountain gorilla treks, or a candlelit bush dinner under a starlit sky. Kenya—and Africa offer unforgettable moments that define true luxury.
C. Celebrity appeal
Kenya—and Africa are home to internationally celebrated personalities—from Samuel Eto’o and Eliud Kipchoge to Lupita Nyong’o and Trevor Noah. Imagine a private soirée at Victoria Falls with a star guest list.
D. Indigenous luxury brands
Kenya—and Africa boasts world-class homegrown luxury brands:
- Deola Sagoe (Nigeria)
- Adele Dejak (Kenya)
- Olivia Knox (Uganda)
- YSWARA (Côte d’Ivoire)
These brands add depth and identity to African luxury experiences.
Frequently asked questions
1. How do I plan a luxury wedding?
Start with uniqueness—an exceptional venue, curated entertainment, and bespoke design. Hire a planner with experience in high-end events and aim to create an unforgettable guest experience.
2. How can I make my wedding look expensive without overspending?
Use a rich, cohesive color palette (think whites, emeralds, and metallics), elevate with exotic florals, statement lighting, premium linens, and detailed tablescapes.
3. What budget defines a luxury wedding in Kenya?
Weddings exceeding Kshs. 10 million are considered luxury. But the real marker is the distinctiveness of the experience—not just the price tag.
How to Plan a Flawless Wedding Easily
Work with us
Luxury is evolving. Technology, culture, ethics, and sustainability are reshaping how it’s defined and delivered.
At Lucidity Africa Events, we blend culture, creativity, and elegance to create flawless, high-end celebrations.
Whether you’re planning an elopement, wedding, or private event, we’ll help you curate a uniquely luxurious experience in Kenya—and Africa.
Contact us today and let’s design your dream experience.
