You are currently viewing How to Design a Memorable Event Theme (It’s Easy!)

How to Design a Memorable Event Theme (It’s Easy!)

Want to design a memorable event theme? Its easy and in this article, we’re going to show you how to go about it. 

Every event is unique, and the theme is the big idea that gives it structure and character.

While your event can still go on pretty well without a theme, it’s always advisable to consider it.

Reason? It enhances an event making it exciting and immerses guests into the carefully curated experience.

How to design a memorable event theme

Remember: When you design an event theme it must be appropriate to your event objectives.

Thus before you create it or hire an event planner to do it for you, here’s what you need to know;

1. Event objectives

What do you want to achieve with your event? Is it to celebrate a milestone, build relationships with important stakeholders or raise funds?

The reason for organizing it will guide on the event theme and design.

Understanding your objectives will help you select a fitting theme that resonates with your guests. 

2. Type of event 

The type of event will determine the best theme to choose.

For instance, a kiddie birthday would do well with a spider man theme; a 60th birthday would suit a James Bond theme. 

3. Your audience 

What theme would suit a ladies only event? A makeup or dress-up theme in specific colors because it’s likely to appeal to them.

Similarly, if you’re hosting a corporate event, you’ll take time to review the guest profiles before committing to an event theme.

4. The venue 

If you want to host a party in the wild, it would take much more effort and cost to host it in a ballroom instead of an appropriate outdoor location like the national park, right?

The same goes for a beach party theme; you would need to hold it at the actual beach or a venue with a swimming pool. 

5. Weather 

You should always factor in the weather in your event planning. For example, if you’re planning an outdoor picnic, your theme won’t work if it’s a rainy or chilly season.

Unless you want to put a twist on it or you have the budget to transform an indoor space.

6. Budget

Themes are expensive because they come with detailed props and decor. Consider your theme and cost implications to ensure you don’t fall short of the experience you want to deliver.

Top trending event themes in Kenya

Now that you have pointers on how to design an event theme, here are some of the top trending event themes in Kenya.

1. Corporate event themes

Corporate events in Kenya tend to focus on brand experiences, relationships building and networking. Below are some of their top trending event themes.

#High tea 

The high tea theme is quite popular if your guest list is primarily feminine.

The best thing about it is that you can apply various settings such as Downtown Abbey inspired by a popular TV series, the timeless Alice in Wonderland, or a simple good old-fashioned Kenyan tea time setting.

The best table layout for this would be family or boardroom, for a minimum of 50 guests. This heme tends to have elaborate table decor befitting the elegance of a high tea party.

#Wine and cheese

You can never go wrong with a wine and cheese tasting for any audience. Great conversations happen over food and drinks, so if your objective was relationship building, this is the perfect theme for your event.

The best layout for this theme would be cocktail tables with cocktail chairs or boardroom, as it enhances the intimacy and ensures everyone is visible at all angles.

The decor and table layout don’t have to be elaborate; simple settings with background music will work fine.

#Cocktail making

An even more engaging theme for intimate corporate networking events is cocktail making. Here everyone gets ingredients to make a favorite cocktail, and you can bet it’s all fun and games as everyone strives to make theirs the best.

This event theme often consists of a bar counter, cocktail tables and cocktail stools all around.

2. Best themes for weddings in Kenya

Besides choosing the best colors for your wedding, you can go a step further with a unique theme. Here are some exciting top trending ones to consider. 


Why not go for a vintage or rustic theme if you want a timeless classic look? 

While it may seem costly, you can pull it off with brown, champagne or neon colors, disco balls, paper flowers and lanterns.

#Glitz and glamour 

You can have a unique glitzy and glamorous wedding theme with the right decor, tents, tables, and chairs.

Gold, wine red, purple, white, and black are the colors you can apply to your decor to achieve the theme.

#Fairy tale Romance 

Fairy tale themes get inspiration from childhood dreams and stories.

Whatever your style, modern, bohemian or Afrocentric, you can pull this theme off with your choice of venue, decor props, layouts, and lighting.

3. Birthday themes for adults

Birthdays for adults tend to be wildly popular, and there’s no shortage of appropriate themes to try out. Below are our favorite suggestions.


Every year, there’s a high chance you’ll get invited to a masquerade party because that’s how popular they are.

With a masquerade party, you score on a fabulous experience with mysterious decor and elegant guests’ costumes and masks especially if you have an exciting indoor venue.  

#Dress up 

Ever since the pandemic, people want an excuse to dress up and show up. Your task is to give them the perfect reason with an amazing dress up theme.

Popular choices for this theme would be; fancy dress, old school, Bridgerton and black tie amongst others.

Frequently asked questions

1. What is the best theme for a wedding?

The best theme for a wedding is the one that makes you happy, suits the event and fits with your budget. There are plenty of fantastic wedding themes to choose like fairy tale, vintage, glitz and glamour amongst others.

2. How do I choose my birthday theme?

The best way to choose your birthday theme is by first checking whether the theme fits the event, your audience, whether you can customize it and of course, the cost. Don’t worry about trends as long as you love it and are sure your guests will have fun with it.

3. What are included in the event theme?

Your event theme should ideally include everything that’s required in the event from the invitation cards, venue, decor, food and drinks. Something else to consider is your budget and what you can get out of it.

We hope you’ve found our tips on how to design a memorable event theme useful.

If you’d like further assistance or support, we’re event planners in Nairobi with everything to help you achieve the best. 

Call/text/Whatsapp us on 0721 771185 or and we’ll revert ASAP.